Event Branding Directions:
As TikTok is a ever-growing product and company, strategy and brand pivots were frequent and necessary. While I worked on events like SXSW, Cannes, CES, NewFronts, ShopTalk, each year, one key event each year was used to build the brand identity for the following year. For example, TikTok Awards, shown below, was used to re-invent our existing brand. My role as Art Director was to create this consistent brand, with templatized social, swag, and print content.
Experiential Activations:
I also had a role as creative strategist and experience designer in creating interactive activations. One example is “TikTok Means Business,” shown below.