Haven Life:
In Case You Die
What I did: Art Direction
Research, Strategy
Design
Copy
Problem: Life insurance isn’t appealing to millenials. How do we fix this? Be honest. It’s not life insurance: It’s death insurance.
Result: A campaign for this Life insurance company took a forward approach to death. This included an OOH campaign, and a 400 page tome, with writing, images, poems, art, quotes, and data, all pulled, collected, designed, and printed by me.