TikTok
Awards
What I did: Art Direction, Pitching & Presenting, Creative Strategy, design & animation
What I didn’t do: Complex 3D animation
For the TikTok Awards, leadership wanted a visual identity that moved away from the more flat and core-color oriented identity used in the years prior, to something that communicated what TikTok was becoming: A mature entertainment and technology platform where advertisers could meet any audience, not just dancing teens.
With this in mind, we created a system of animated glass icons representing different verticals, all tied together by the core brand element: The glass TikTok note. This, paired with larger vertical screens for UGC and rotoscoped imagery became a ready-made system, was employed in 22 TikTok Award events across the globe. Further, this customizable but consistent brand system has been employed on all sorts of TikTok events since.