TikTok Data Viz Guidelines & Toolkit



What I did:
 
Lead, Research & Strategy, Design, UI/UX, Pitching, Animation

What I didn’t do: 
Illustration, Web Development

Problem: How do you build a data visualization identity for an international organization that both meets the needs of and can be used by thousands of employees across the globe?

Method: Conduct dozens of cross-functional information gathering meetings to assess organization-wide data-viz needs. Then, assess software solutions that can provide the best results with the least amount of specialization needed. 

Result: Alongside both internal and external design teams, develop 275 distinct animated and static data visual templates, automated by user input into Google Sheets. 
   
Use Cases: How the toolkit came to life, throughout the organization
TikTok for Business 2025 & 2026 Trend Reports

Interactive Displays & Case Studies

Sizzle reels & Animations
Keynotes & Decks
Dashboards & Displays  

TikTok. 2021-2025.

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