TikTok Means
Business
What I did do: Creative Strategy, Pitching & Branding, Art Direction, Experience flow and UI/UX direction
What I didn’t do: Copywriting for event assets, 3D modeling
As part of a larger strategic effort to communicate TikTok’s paid marketing success stories, I came up with, pitched, and built “TikTok Means Business,” an interactive activation showcasing TikTok’s viral campaigns and the effect these campaigns had on businesses on TikTok. This interactive experience was part of TikTok’s 2024 - 2025 ShopTalk pop-up.